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CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
Starting at $30 per month per user
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What is CallRail?
CallRail offers phone call tracking, recording and analytics.
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Pricing
Lead Center (requires Call Tracking plan)
$30
Cloud
per month per user
Call Tracking
$45
Cloud
per month
Conversation Analytics (Call Tracking + Conversation Intelligence)
$95
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
GDS Demo CallRail 08242020
YouTube
Small CallRail Demo
YouTube
Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"
YouTube
CallRail Multi-Touch CPL Demo ☎️
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallRail?
CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail Screenshots
CallRail Videos
What is Call Tracking?
How Can Call Tracking Improve My Marketing?
CallRail Integrations
CallRail Competitors
CallRail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada |
| Supported Languages | English |
Frequently Asked Questions
CallRail offers phone call tracking, recording and analytics.
Reviewers rate Usability highest, with a score of 8.8.
The most common users of CallRail are from Small Businesses (1-50 employees).
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(75)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.
Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.
For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.
CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.
In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.
Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.
Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.
Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.
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Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.
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Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.
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Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.
Attribute Ratings
Reviews
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December 19, 2022
A must-have tool for service-based businesses
Score 10 out of 10
Vetted Review
Verified User
When you are a service-based business that depends on a mix of traditional and digital marketing practices, you need a way to track how customers find you. CallRail allows us to discover where and when our customers discover us. Utilizing CallRail's excellent call tracking, we've been able to hone our marketing methods precisely. CallRail allows us to monitor which platforms deliver and modify our marketing methods accordingly. Additionally, by listening to call recordings, we've been able to substantially update our CSR team's knowledge base so that they can answer more questions and convert more leads. CallRail is a must-have tool for us.
- Call Monitoring
- Call Tracking
- Platform monitoring
- That ability to adjust font size
- On start up, I would like CallRail to open to the call log vs the phone number list
April 30, 2022
Great tracking & lead center tool
Our company utilizes CallRail for various uses. We contact leads in many different markets and CallRail allows us to have local numbers for each market. Being able to text and call from these local numbers definitely assists us with higher response rates. CallRail is also essential in our ability to track the call volume of incoming and outgoing calls.
- Local Numbers
- Call Analytics
- Ease of Use
- Pricing keeps increasing
- Number of included numbers in the plan
- Ability to see text conversation history
June 28, 2021
Super fast and efficient tool for call tracking
We are using Call rail in our marketing department and to our great surprise, it has created much prosperity in our life. As we can track the calls and can even transfer calls without any interruption and complications. Its customer service makes it stand above all other such software. The most important thing is that we can review the call transcripts and we can keep a record of everything discussed. Its integration with Zappier is not good and reports should be more elaborative.
- We highly adore its feature of call transcripts.
- We can transfer the call without any complications.
- It is a super smooth and simple tool for call tracking.
- Its reports need to be more elaborative.
- Its integration feature is a little weak.
- Price is not so satisfying.
September 12, 2020
Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.
We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
- Call tracking data
- Price
- Accuracy
- SMS Support - I'd love to see text messaging features added
- Integrations - Would like to see more 3rd party integrations with CRMs
- Number availability in more populous areas
September 13, 2019
The Best Call Tracking Software on the Market Right Now
At our marketing agency, we use CallRail to track our marketing efforts for our clients. When visitors come to my clients' websites and call them, or when they call from AdWords or print campaigns, we need to know where our marketing dollars are going to be best spent and what's generating the best leads.
CallRail allows us to create different tracking numbers for different efforts so my agency can prove our ROI to clients and our clients know where their calls are coming from. This helps us optimize our campaigns better!
CallRail allows us to create different tracking numbers for different efforts so my agency can prove our ROI to clients and our clients know where their calls are coming from. This helps us optimize our campaigns better!
- Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
- Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
- Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
- Integrations - While most of our clients use HubSpot, CallRail doesn't integrate with every CRM our clients have in place so instead of having our metrics all in one place, we need to combine sources for an overall picture.
- SMS - We live in a world that's moving towards text messaging in the marketing world, but we haven't yet found an affordable SMS tracking software yet. I'm hoping CallRail may eventually jump into this market so we can get all our phone metrics in one place!
- Speech to Text - Their transcribing of calls could improve! Accents can sometimes throw off the program.
January 17, 2019
A Solid Choice for Service Companies Doing Online Marketing
We have implemented CallRail as a call tracking solution for clients of our marketing agency numerous times. Typically we recommend CallRail as a way to get realistic call metrics to measure against a campaign running on paid search (Google, Bing) or paid social (Facebook). We'll incorporate CallRail data into our aggregate reporting as a way for clients to see the total impact of what their campaigns are producing.
- CallRail has fantastic integration with Google Ads. They can support click-to-call extensions, as well as on-site number swapping for when users visit a website and then make a call.
- The call routing capabilities on CallRail are really strong. Whether it's round-robin distribution, time-of-day routing, or a system based on which source drove the call, it's a good way to make sure calls get where they need to go.
- CallRail's integration with paid social is pretty weak. While data can be ported directly into Google Ads or Google Analytics, tracing calls from Facebook, Instagram, LinkedIn or other ad sources is much more difficult. The native plug-in functionality just isn't there yet.
- While there is the ability to pick an area code when choosing phone numbers, that's as granular as it gets. And in many parts of the country, for local businesses, the right central office code (the second three digits) can be just as important as the first.
- The "whisper message" often sounds garbled, meaning those answering a call can't tell if the message said it's coming from Google Search, Google Organic, Google Maps, etc.
We use CallRail to track sales orders and lead generation from our paid search initiatives. It helps us track wholesale orders that are placed from phone calls and the user found us through a paid search ad. It helps us organize our interactions with these customers and manage our phone call tracking. It also helps up track profitability through paid search that isn't from on site conversions.
- Platform for managing calls and creating notes for each call.
- Opportunities to create labels for different calls e.g. dead ends, sales, lead generation, etc.
- Tracking the source of each call: organic vs. paid and which search engine it originated from.
- It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
- It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.